The UAF Foundation and Vbet Foundation have announced the winners of the nationwide “Start the Game”programme.

The initiative aims to support football projects that bring communities together, help children and young people, promote inclusion, and support the adaptation of veterans - even amid the challenges of wartime.

A total of 171 applications were submitted from across Ukraine. From these, the jury selected nine outstanding projects that already demonstrate that football is more than just a game - it is a powerful tool for change.

Winners of the “Start the Game” Programme

“10 Locations - 3,000 Participants” (Odesa) - UAH 52,000

Upgrading football equipment across more than 10 locations in the city will enable tournaments for 3,000 children and amateur players. The project will ensure safe conditions, quality equipment, and contribute to the growth of grassroots football.

“Together on the Field”, DFK Berezniaky (Kyiv) - UAH 500,000

Creation of an inclusive football group for children with diverse physical, psychological, and social needs. This initiative provides a space of equality, acceptance, and emotional support through sport, where every child can experience the joy of football.

“Mriya Club - Football for Life” (Rivne / Hostomel) - UAH 371,000

An innovative sports mentoring programme for children affected by the war. Coaches will act as mentors, helping children adapt, overcome loss, and rebuild inner strength through football.

“Kit for the Game - Faith in Victory” - UAH 86,500

Three teams from frontline communities - Druzhkivka, Pokrovsk, and Myrnohrad - will receive new sports kits, enabling them to continue training and competing despite wartime conditions.

“Girls Should Play Football” (Dnipropetrovsk Region) - UAH 350,000

Organisation of a regional championship for girls’ teams. Football will serve as a tool for integration, support, and development, offering girls new opportunities for self-realisation during challenging times.

“Emerald Pitch” (Ternopil Region) - UAH 140,079

Purchase of a mini ride-on lawn mower for maintaining football pitches. The project supports veteran rehabilitation through participation in amputee football, competitions, and training within the “League of the Strong”.

“Ivan Kuzub Memorial Cup” - UAH 50,000

Establishment of a tournament in honour of a fallen soldier and football activist. Ivan Kuzub played a key role in reviving the football team of Sencha village in 2011. He was killed in action last July. The tournament will serve as a lasting tribute to his legacy.

“Restoring the Material and Technical Base Together” (Kharkiv Region) - UAH 257,600

Reconstruction of a sports facility damaged by shelling. The project will restore training processes, equipment, and conditions for competitions in a war-affected region.

Installation of an Electronic Scoreboard at Ivan Franko National University Stadium (Lviv) - UAH 158,269

Enhancement of sports infrastructure to support youth and grassroots football development in Lviv. The modern scoreboard will improve the organisation of competitions and training sessions.

Football as a Force for Change

Each winning project demonstrates a unique approach to using football as a tool for positive transformation. From supporting children with special needs to rehabilitating veterans, from rebuilding damaged infrastructure to preserving the memory of heroes - the “Start the Game” programme spans all areas of social life.

The programme stands as a powerful example of how sport can unite, heal, and inspire even in the most difficult times. The nine selected projects represent not only financial support for specific initiatives but also an investment in Ukraine’s future - where football serves as a bridge between people, communities, and generations.

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